People doing stupid stuff on the Internet is hardly news. To wit: The Tide Pod Challenge, in which YouTubers have been filming themselves eating — or, we really hope, pretending to eat — laundry detergent pods.
Why? Uh, because they’re brightly colored?? We guess???????
Obviously this is Darwin Awards’ levels of idiocy — given that detergent is, y’know, not at all edible, toxic to biological life and a potent skin irritant. It would also literally taste of soap. Truly, one wonders what social historians will make of the 21st century.
But while eating Tide Pods appears to have started as a silly meme — which now has its own long and rich history — once YouTubers got hold of it, well, things started to turn from funny fantasy to toxic reality.