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DocuSign unveils IPO filing

DocuSign  has unveiled its IPO filing, confirming our scoop from last week. 

The company had previously filed confidentially and the timing of the filing revelation implies that DocuSign is hoping to go public in late April.

Founded in 2003, the San Francisco-based e-signature company has been an anticipated IPO for a while. It’s raised over $500 million over the past 15 years and has been valued as high as $3 billion. 

Social Media Data Security
Social Media,

Facebook will cut off access to third party data for ad targeting

In a surprise change, Facebook  will give up one major data source that the company uses to help advertisers target relevant users on the platform. The company just announced that it will end a feature called Partner Categories, launched back in 2013 out of a partnership between Facebook and major data brokers.

Third party data helps Facebook further atomize its user base into meaningful segments for advertisers. As TechCrunch explained when the data partnership first launched:

Google stock
Social Media,

Google Images Results on Mobile Will Now Show Captions

Google on Tuesday announced that it is adding captions to images shown in search results. With captions in Google Images, the search giant aims to provide “better visual discovery with more context” on the image results page. The image captions will start to roll out globally this week on the Google app (Android and iOS) as well as on mobile browsers. However, there is no information on whether the feature will roll out to desktop browsers in future.

Different popular social media icons in a group folder
Social Media,

YouTube to Display Wikipedia Blurbs Alongside Conspiracy Videos

YouTube will begin displaying text from Wikipediaarticles and other websites alongside some videos in a couple of weeks as the unit of Alphabet’s Googleattempts to combat hoaxes and conspiracy theories on the service, its chief executive said on Tuesday.

Susan Wojcicki, speaking on stage at the South by Southwest Conference in Austin, Texas, displayed a mock-up of the new feature, which are called information cues.

Blog, Social Media,

How ad-free subscriptions could solve Facebook

At the core of Facebook’s “well-being” problem is that its business is directly coupled with total time spent on its apps. The more hours you pass on the social network, the more ads you see and click, the more money it earns. That puts its plan to make using Facebook healthier at odds with its finances, restricting how far it’s willing to go to protect us from the harms of over use.