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Internet,

iOS 11’s new App Store boosts downloads by 800% for featured apps

When Apple launched its new App Store in iOS 11 back in September, it aimed to offer app developers better exposure, as well as a better app discovery experience for consumers. A new study from Sensor Tower out today takes a look at how well that’s been working in the months since. According to its findings, getting a featured spot on the new App Store can increase downloads by as much as 800 percent, with the “App of the Day” or “Game of the Day” spots offering the most impact.

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Internet,

LinkedIn is introducing auto-playing video ads

In a move that was probably inevitable, LinkedIn  is introducing video advertising as one its Sponsored Content formats.

Although my LinkedIn newsfeed already includes plenty of video, Abhishek Shrivastava, director of product for LinkedIn Marketing Solutions, explained for advertisers, the only way to incorporate videos was to link to other websites. Now, the Microsoft -owned professional network is rolling out a native ad format, where video ads will appear as standalone posts in the feed.

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Internet, Technology,

Google to acquire Xively IoT platform from LogMeIn for $50M

 

Google announced today that it intends to buy Xively from LogMeIn for $50 million, giving Google Cloud an established IoT platform to add to their product portfolio.

In a blog post announcing the acquisition, Google indicated it wants to use this purchase as a springboard into the growing IoT market, which it believes will reach 20 billion connected things by 2020. With Xively they are getting a tool that enables device designers to build connectivity directly into the design process while providing a cloud-mobile connection between the end user app and the connected thing, whatever that happens to be.