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Google introduced the affiliate program and API for Google Photos

Along with the integration of advanced technologies in the Google Photos application based on artificial intelligence such as highlighting a background or colorizing black and white photographs, Google introduced a new tool that allows developers to interact with the Google Photos service. This is an API that provides third-party applications and services with access to managing the Google Photos library, as well as a partnership program that now includes HP, Legacy Republic, NixPlay, Xero and TimeHop.

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iOS 11’s new App Store boosts downloads by 800% for featured apps

When Apple launched its new App Store in iOS 11 back in September, it aimed to offer app developers better exposure, as well as a better app discovery experience for consumers. A new study from Sensor Tower out today takes a look at how well that’s been working in the months since. According to its findings, getting a featured spot on the new App Store can increase downloads by as much as 800 percent, with the “App of the Day” or “Game of the Day” spots offering the most impact.

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LinkedIn is introducing auto-playing video ads

In a move that was probably inevitable, LinkedIn  is introducing video advertising as one its Sponsored Content formats.

Although my LinkedIn newsfeed already includes plenty of video, Abhishek Shrivastava, director of product for LinkedIn Marketing Solutions, explained for advertisers, the only way to incorporate videos was to link to other websites. Now, the Microsoft -owned professional network is rolling out a native ad format, where video ads will appear as standalone posts in the feed.