In the press, more than once appeared information that Apple is working on their own car, unmanned systems and other projects from this sphere. But the company itself has never directly expressed its own development. Now CEO Tim Cook for the first time clearly stated that Apple is concentrating on unmanned technologies, but did not confirm the work on the product – automobile.
“We focus on autonomous systems. This is a key technology that we consider important. We, kind of, see it as the “mother” of all projects based on artificial intelligence. This is probably one of the most complex AI projects that you can work on, “Cook said in an interview with Bloomberg.
CEO Apple believes that the car industry is facing a serious shock. It comes simultaneously from three sides: unmanned technologies, electrification of cars and services for the sharing of cars.
Initially, from 2014, the company from Cupertino planned to work on the product in two of these niches. It was reported that Apple is working on its own electric vehicle with potentially unmanned technologies: the company even rented an office and hired up to 1,000 people for the Project Titan project. But in the fall of 2016, information appeared that the corporation had abandoned the car in favor of unmanned systems. Already in April 2017, Apple received permission to test three unmanned cars on the roads of California.